Workshop: Move the Needle: Build upsell packages that convert and stick

Hannes is responsible for a wide range of activities that drive the revenue engine, including data strategy, analysis, and reporting; marketing technology selection and implementation, campaign deployment, planning and executing on the marketing budget, and driving increased productivity within the marketing organization. With over 20 years of experience in the IT world, Hannes has extensive, in-depth knowledge of Cloud, storage, and e-commerce GTM; business development, and product and commercial management. Hannes has also served as VP of Global Cloud and Field Marketing, VP of Marketing Cloud Products, and VP of Business Development at Acronis. Prior to working at Acronis, Hannes served as SVP of Product Management at Strato AG and as a Communications Specialist at Daimler AG. Hannes graduated from the University of Potsdam with a B.Sc. in Software Engineering. In his spare time, Hannes enjoys running and traveling across the US and Asia.