Cybersecurity Battleground 2025: Trends, Tactics, and Threats

Jeff has worked in technology for his entire career and been knee-deep in the hosting and service provider space for 17 years. His career has covered all the angles – from hardware, software, and hosting, to the cloud while working in large enterprises, small startups, and the in-betweens. He specializes in messaging, human behavior, economics, and “solving the human puzzle” of marketing and communications. At Acronis, his mission is to make the Hosting Service Providers (HSP) space safer and more profitable. He’d love to meet you, so come up and say hello.

Kevin Reed is the Chief Information Security Officer (CISO) at Acronis, bringing over 20 years of experience in the cybersecurity industry. He has a proven track record of driving security initiatives that emphasize practical risk mitigation over mere compliance. Kevin’s expertise spans across DevSecOps, Agile methodologies, and the development of robust security frameworks tailored to modern business needs. Kevin’s career is marked by significant achievements, including the implementation of cryptographic protection for one of Europe's largest banks, the establishment of a security organization from the ground up for a NASDAQ-traded search engine company, and leadership of IT operations and infrastructure for Southeast Asia's leading e-commerce platform, Lazada. At Lazada, Kevin focused on bolstering the company’s IT infrastructure, ensuring network security, and managing incident response. His efforts successfully defended the platform against large-scale DDoS attacks and enhanced the overall reliability and performance of the company's technology stack. Kevin holds a Master of Business Administration (MBA) from Kingston University. Since joining Acronis in early 2019, Kevin has redefined the company’s security strategy, developed cutting-edge security solutions, and launched a public bug bounty program that ranks among the top on external platforms. He leads the Acronis Threat Research Unit (ATRU) on a global scale, driving research on embedded device security, uncovering vulnerabilities (CVE-2020-3928, CVE-2020-3929, CVE-2020-3930), and collaborating with Singapore CERT to protect customers from potential threats. Kevin is an active participant in the cybersecurity community, frequently sharing his expertise at workshops, conferences, and meetups, including HITB and Div0 in Singapore. He has also developed and led a comprehensive training program that has equipped over 40 individuals with the skills needed to embark on careers in cybersecurity.

Nick Grebennikoff is a well-known information technology leader with extensive practical experience in both operational and strategic management. Currently Nikolay holds the position of Chief Development Officer (CDO) in Acronis.