Browse all events
On demand
For service providers
Sales & marketing

Having “the conversation” on cybersecurity with your MSP clients

In English

It’s time to talk to your clients about moving to at least basic cybersecurity services to protect yourself as well as them. Learn how to make this crucial conversation a positive, productive and profitable one.

In a world in which you as an MSP are fighting rampant ransomware and tech supply-chain attacks, your clients with limited or no cybersecurity services are a danger not only to themselves, but also to you and your other clients. Worse, when your unprotected client does get attacked, their cyber insurance provider may come after you for damages. You need to get them on a modern cyber protection plan – or consider firing them as a client. “The Conversation”, as we call it, doesn’t have to be awkward, but getting to win/win requires you to make a compelling business case for adopting additional cyber protection services.Learn how to conduct this crucial conversation with the kind of candor and finesse that leads to positive outcomes for you and your clients. Join renowned channel advisor Erick Simpson, noted Acronis cybersecurity expert Topher Tebow, and MSP owner Cramer Snuggs of Cascade Technologies as they explore:

  • The current universe of cyberthreats, and how they expose every link in the MSP’s supply and service delivery chain to costly downtime and data loss
  • The expensive additional risks that MSPs face in carrying clients without adequate cyber protection 
  • The hard choices that MSPs may have to make with clients reluctant to invest in cybersecurity
  • The way to make the case for adopting your cyber protection services that leads to win/win outcomes for your client and you alike
  • The real-life experiences of an MSP business leader who has mastered the art of “The Conversation” with his own clients.

Learn how to make a compelling business case to your clients about adopting cyber protection that can protect them against a universe of evolving cyberthreats – and in the process improve their satisfaction, lower everyone’s cyber risk, and improve your own operating efficiency and profits.



Erick Simpson
MSP Expert, Thought Leader and Influence, and Creator, MSP Mastered® Business Methodology
Cramer Snuggs
Founder and CEO, Cascade Technologies
Topher Tebow
Senior Cybersecurity Researcher, Acronis
James Slaby
Director of Cyber Protection, Acronis