How to get every MSP client to say “yes” to advanced cyber protection | Acronis #CyberFit Summit 2022

Name: How to get every MSP client to say “yes” to advanced cyber protection | Acronis #CyberFit Summit 2022
Start: 2024-09-11T14:13:38.000Z

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In English

The time for selling cybersecurity has come to an end but it is not because your clients don’t need to protect and secure their data. The fact is — your clients need advanced cyber protection now more than ever — but you cannot sell something if your clients do not understand what it is. Watch this on-demand video and discover how to initiate a cybersecurity conversation with your clients and get them to say “yes” to advanced cyber protection.

If even one of your clients does not have fail-safe cyber protection and suffers an attack, your business — and that of your other clients — can be at risk. Even more alarming, the unprotected client’s cyber insurance provider may come after you for damages. This is a high-risk game, which requires your salespeople to do more than simply sell.

The days of pushing cybersecurity features and functions are over. While an IT client can understand the technical jargon and may be able to translate it into what it means for the business, non-technical clients cannot typically make the leap. This is why you need to set aside your sales tools and have “the cybersecurity conversation” to ensure your client makes the right choices on what security and protection they need.

Erick Simpson, renown channel advisor, delivered a captivating presentation at the Acronis #CyberFit Summit 2022 where he discussed how MSPs can educate their clients by matching the conversation to the client’s buying behavior. Join the on-demand webinar and discover Erick’s secret sauce for “getting to yes” as he introduces:

• The cybersecurity challenges your clients face and how to initiate “the cybersecurity conversation”

• How to address the challenges experienced by unregulated and regulated clients

• How to qualify a cybersecurity prospect

• How you should price your services and why bundling is important

• Examples of objections and how to overcome them

Erick Simpson

MSP Expert, Thought Leader and Influence, and Creator, MSP Mastered® Business Methodology

Erick Simpson is one of the most sought-after technology business and channel improvement and transformation experts in the IT industry. He is a strategic technology business and IT channel transformation specialist experienced in providing planning, guidance, assessments, and critical feedback to make smart decisions in building or improving technology businesses and IT channel programs and their performance. Erick has authored over 50 business improvement white papers and best practice guides and four best-selling books, and is recognized as one of the top influencers and thought leaders in the IT industry. Leveraging over three decades of experience, Erick has served as an Enterprise CIO, VAR, MSP, Vendor, Educator, Advisor, Speaker, Consultant and Advocate for his clients. He is highly sought-after as one of the leading Security, Cloud, and Managed Services business improvement and transformation experts in the industry and has worked with dozens of MSPs and Vendor clients on both the buy and sell-side of the M&A process. He Co-Founded, developed, and sold one of the first “Pure Play” MSPs in the industry, and co-founded MSP University. He is the creator of the MSP Mastered® Methodology for Managed Services business performance improvement and the Vendor Channel Maturity Level Index™ that identifies Vendor and Channel Program maturation for strategic growth.