What successful MSPs are doing now to keep growing | Acronis #CyberFit Summit 2022

Jay leads Forrester’s research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process; and describing the technology infrastructure to build and support channel relationships. His background is in channel leadership, sales, marketing, and operations, with a specific emphasis on indirect sales strategy/execution, covering multiple industries, segments, and underlying technologies. Jay is renowned for his industry thought leadership and expertise in partner recruitment, development, and acceleration through effective partner coverage, enablement, communication, and incentives. He is an expert in building and leveraging channel communities and one of the global leaders in social media, partner marketing automation, and other indirect growth strategies. Jay provides research, advisory, and consulting to companies ranging from Fortune 100 vendors to startups on the entire scope of their channel and alliance strategies. He is a contributing author and has been cited in numerous channel media publications, including Channel Reseller News (CRN), ChannelPro, ChannelE2E, The VAR Guy, MSPMentor, Channelnomics, Computer Dealer News (CDN), Australia Reseller News (ARN), eChannelNews, Business Solutions Magazine, ChannelLine, ChannelInsider, SearchITChannel, Redmond Channel Magazine, Vertical Systems Reseller, Channel Buzz, and SMB Nation. He also maintains a popular blog on channel trends.

Cameron May, Founder and Chief Strategist of Silvereye Technologies, has spent 10 years on Acronis’s Partner Advisory board as a strategic public sector partner, and now a strategic cloud distributor for enterprise managed service providers. As a villain of the software channel industry, Cameron prefers to craft creative partnerships and shake up the classic roles and activities held by an industry that needs accountability.

Kate Bissinger is the Marketing Director for Net3 Technology, a national cloud service provider and CSP Platinum Partner of Acronis. She began working in the cloud sector 8 years ago and has built the Net3 marketing program from the ground up. That program works closely with sales and technical resources to provide meaningful and practical marketing throughout the customer lifecycle. A true B2B marketer, Kate enjoys finding new and creative ways to connect with prospective customers and clients through social media initiatives, strategic email campaigns, and interactive events to engage with IT professionals.

As Vice President of Corporate Communications, Amanda provides leadership, planning, and execution for all of Pax8’s strategic communications. In her role, she is responsible for corporate internal and external communications, media and public relations strategies, analyst relations, and crisis communications. She leads the planning and successful execution of programs and initiatives that support, promote, and protect Pax8’s strategic business objectives and reputation. As the communications strategist, Amanda is responsible for developing and leading the execution of a communications and public relations strategy that supports Pax8’s mission, vision, and values. With more than 16 years of public relations and marketing communications experience, Amanda has worked with Fortune 500 companies, SMBs, and U.S. Congress to provide overall strategy and communications planning. She holds a B.S.B.A. in Marketing from the University of Southern Mississippi and a master's degree in Public Relations and Communications from Georgetown University. She is also a community advocate, serving on the Advisory Board of Voices For Innovation and Community Leader for The Women In Tech (WIT) Network—Denver. She is also the founder of TechStart Denver, a nonprofit organization dedicated to educating and empowering future technology leaders.

Roli Points is a Sourcepass co-founder who serves as their Vice President of Strategic Alliances. A passionate leader and a technology enthusiast, Roli is responsible for building programs and driving strategic partnerships with partners such as Acronis. In addition, Roli supports the continuing evolution of the Sourcepass sales and marketing function and go-to-market strategy. Prior to Sourcepass, Roli has held multiple core leadership positions in her career at places like Neustar, GoDaddy and Vonage.