U.K. compliance bites: Navigating fines, regulations and cyber resilience

Lix has spent over 10 years working with all kinds of MSPs, from small local teams to big-name global players, helping them grow, find new opportunities, and navigate the tricky bits of vendor relationships. She’s done the corporate thing, built things from the ground up, and brings that mix of experience to everything she does. She’s known for her energy, honest advice, and knack for making complex stuff feel a lot more manageable. Lix will share practical tips and real stories to help you stand out, grow your business, and maybe even enjoy the process.

CIM-qualified executive with nearly 20 years’ global experience leading B2B and B2C marketing across EMEA, the US, and Japan. I’ve built and led high-performing teams, delivered award-winning campaigns, and driven significant commercial outcomes in both high-growth tech and world-class sports events. In my current role as Senior Director of Marketing, EMEA at Acronis, I lead regional marketing at a pivotal time in Acronis’ growth journey, being responsible for elevating brand presence, accelerating partner acquisition, and building a high-performance marketing engine across the region. This includes aligning regional go-to-market strategies with global priorities, driving pipeline growth through integrated demand generation activity, and enhancing partner engagement through content, events, and automation. Prior to Acronis I was VP of Marketing, EMEA at Pax8, the cloud technology marketplace that services 35k+ MSPs globally. I was appointed as the first marketing leader outside the US and was instrumental in Pax8’s international expansion, building a marketing function from the ground up, launching across 17 countries and contributing to significant revenue growth in-region. Before moving into tech, I led marketing for the travel and hospitality programmes at the Tokyo 2020 Olympics, Rugby World Cup 2019, and Cricket World Cup 2019, managing direct teams in the UK and Japan as well as a network of official distributors. This role sharpened my skills in brand storytelling, international campaign execution, and cross-cultural leadership.

Nidhi has 15 years of experience in cybersecurity, having held various Product Management roles. For over 2 years, Nidhi has been with Acronis, leading the cybersecurity portfolio and successfully launching EDR, XDR, and MDR solutions. Nidhi is responsible for developing Acronis' cybersecurity portfolio, ensuring it meets the comprehensive security needs of both partners and customers.